Mobile Couponing Case Studies.
Are you ready to see just how effective a mobile campaign can be?
Compare the results of these successful mobile couponing campaigns. Super Stop USA is a full-service gas station, car wash and detail center located near Anywhere USA, If your car needs a wash, the car wash and detail center is conveniently located near you They assure you of the very highest standards in whatever we offer. When you walk into the Super Stop, you immediately know you’re someplace special. Super Stop exceeds customer expectations at every turn, by offering the best service and merchandise and guaranteeing all services and purchases. Super Stop owner knows far in advance when gas prices are scheduled to go up at any given day. If the customers are alerted of price hike in advance, is known to him otherwise they will make it a point to fill up before it is too late. The key is to grab their attention and get them out to your business. To effectively market their Gas Alert program, they implemented a two-fold solution. They chose the keyword GAS for text-in signups. Super Stop then created a variety of Point of Purchase Point of Purchase is a program advertised in-store, to further word-of-mouth enrollments. In relation to online promotions, The owner has a highly informative websites and an invaluable email database. The purpose of Complete Solutions’ page is to describe the service, answer inquiries, and obtain signups using our customizable widget. Their call-to-action sums it up nicely: “Sign up to receive a text message on your cell phone from the Super Stop before gas prices rise again!” Before the prices go up, you have time to gas up and its fast, not chargeable and easy” As an added incentive, Super Stop also offers “Bonus Savings” coupons for Gas Alert participants to receive between 5 and 10 cents off per gallon if the price has already gone up by the time they arrive. Super stop gas alert is the message simply put. Prices are rising to $2.99, we will follow soon. Show this message to the cashier and receive 10 cents/gallon off! Customer response was immediately successful. Super Stop happily reports a response of at least 20% to the text messages it receives, as it amassed over 70 subscribers in less than two weeks. The news has spread like wild fire through word-of-mouth, and lead to a larger number of signups.
It can take less than half an hour to get a basic ad campaign in motion. The process is a breeze with Complete Solutions software.
You must choose a fitting format for the mobile coupons. As recently stated, you can also use bar codes or text messages. To take the best decision for your company, you have to compare the pros and cons. Bar codes are limited, but text messages give you up to 160 characters. Complete Solutions will make sure the coupons are with you anyway.
You must design and print your coupon. Then, find a way to distribute it through either mass mailing campaigns or something more simple, like in-store distribution. What are you going to offer your customers? Studies have repeatedly shown that consumers love mobile coupons. They’ll respond well if you give them an offer of value. You then generate a barcode and input the text, and with a click of the mouse, your promotion is live. Running a push campaign means that you can send your offers out instantly to a self-selected base of loyal customers whenever you want. While managing a new or existing pull campaign, you will need to promote both coupons and vouchers through your store signage and circulars. Complete Solutions allows your customers to sign up in a number of ways, but the most convenient way is by allowing them to text a unique keyword like Your Biz to our short code 96362.
The act of being redeemed
Customers shop in your store, with the coupon. They are doing this on their mobile phones.. They purchase an item and present the coupon at checkout. Send out a text with a virtual coupon after each transaction.
More Information: Mobile Marketing